Commitment to quality
About us
Our journey began not in a boardroom, but on the frontlines of elite sports and rehabilitation.
Through relentless R&D, we aim to bridge the gap between luxury and functionality, offering sophisticated, high-quality tools built on lived experience. Recovery is not a pause, it's a pivotal phase of performance.
We stand for
At avora, our mission is to raise the standard of recovery with performance-driven tools shaped by decades of hands-on experience.
From Olympic medalists to working professionals and everyday achievers, our goal is to help you recover faster, perform better, and feel more at home in your body.
Solution-centric innovation
We design with purpose. Every product we create stems from a desire to solve real, everyday problems in a simple and effective way. Innovation, for us, means delivering intuitive solutions that improve people’s lives, not just adding features for the sake of it.
Excellence in craftsmanship
From design to delivery, we hold ourselves to the highest standards. We pay close attention to detail, use quality materials, and test every product rigorously, because great craftsmanship isn’t a bonus, it’s a promise.
Technological advancement
We embrace progress. By leveraging modern technologies, we enhance the performance, reliability, and convenience of our wellness tools, bringing professional-grade recovery into everyday spaces.
Integrity and transparency
We believe trust is earned through honesty and consistency. Whether it’s how we communicate, source materials, or support our customers, we lead with clarity and operate with full transparency at every step.
Empowerment through recovery
We’re here to help people feel better, physically and mentally. By making recovery accessible, effective, and easy to integrate into daily life, we empower individuals to take charge of their well-being on their own terms.
Our story
At avora, we build high-end recovery solutions for those who push their limits, because we do too.
Founded by an elite rehab and performance coach with a world-class career, and a former rally driver turned endurance athlete, avora was born out of frustration with a broken market: mediocre tools, overpriced and under-performing. Every device is shaped by real-world needs, not marketing theory, and engineered to meet the demands of elite athletes and those seeking daily wellness.